If you want creative workers, give them enough time to play.
Worldwide, a steadily rising amount of companies choose to organize corporate journeys for their associates in order to strengthen the bonding between them so as to achieve group efficiency maximization. Team Building Activities both indoor and outdoor contribute to that goal helping the participants grow amid them companionship and trust.
Corporate Social Responsibility
Although most organizations agree that corporate social responsibility (CSR) positively impacts their business performance, many still struggle to explain what CSR actually is.
Here, we’ll give a thorough explanation of the idea of corporate social responsibility.
- What is corporate social responsibility,
- The effect a company’s CSR initiatives have on consumers,
- And the importance of including CSR in corporate communications.
What is Corporate Social Responsibility?
CSR is as a set of practices that organizations use to contribute to the well-being of their immediate community.
Corporate social responsibility encompasses dual objectives—pursuing benefits for the business and for society.
CSR activities are categorized into three groups:
- Pet projects that reflect personal interests of senior executives. Due to their nature, however, these activities typically deliver minimal benefits for both society and the business.
- The middle tier includes initiatives that deliver one-sided benefits, either to a company or society. For example, donations (categorized as philanthropy) might boost the abilities of a charity, and raise awareness about whatever issues they tackle. Propaganda activities, on the other hand, aim to boost a company’s reputation while typically delivering hardly any benefit to society.
- The third group includes initiatives delivering equally significant benefits to the society and business.
The effect of a business’ corporate social responsibility activities on consumer behaviour is irrefutable!
Fact: As consumers become more aware of who they buy from or engage with, Corporate Social Responsibility becomes a strong differentiating factor for companies.
In fact, organizations that can demonstrate initiatives aimed to support the community or reduce their impact on the environment, for example, enjoy a much greater customer loyalty.
What’s more, CSR becomes an enticing word-of-mouth factor for many.
Not to mention that many consumers use a company’s CSR as an easy method to contribute to society themselves. In fact, the most common CSR-related action among customers is consciously choosing products from CSR-active brands, pushing away other activities like making a donation or volunteering.
Why is it important to communicate about CSR activities?
In spite of almost unanimous agreement among companies regarding the positive effect corporate social responsibility has on their reputation, as many as 40% assign only 10% of their communications budget to communicate about their CSR initiatives.
For those that do, however, the benefits of clearly communicating their corporate social responsibility are great.
Because, as many experts point out – communication is what makes a company socially responsible.
After all, without CSR communication, no one will really know about your initiatives.
For one, communicating CSR efforts helps achieve good corporate reputation, that will positively affect both financial and social performance.
CSR can also help send the right signals to investors
The effect of CSR on business performance is undeniable. However, the starting point for launching, and then communicating an organization’s corporate social responsibility is thorough knowledge of what CSR is, and its effect on brand perception.
Meetings | Incentives | Conferences | Events
Regardless of the number of participants and/or the variety of services required, our MICE & DMC Department will organize a meeting which will surpass your most discerning expectations. Benefits from our long term business relationships with the market´s most prestigious and established suppliers, Hotels, Venues, AV Companies, Restaurants and many more. Whatever your needs and requirements are, we combine a highly responsive Customer Account Team with the latest technologies to deliver dynamic and cost effective solutions.
Incentive trips have a great emotional impact. They are carefully organized and designed to meet the needs and targets of our customers. Their powerful results will remain in your internal and external customers’ minds.
MICE & DMC Department of Compass with long experience in the field of Incentive Travel can and will effectively:
- Create proposals and innovative ideas depending on your budget, nature of business as well as the target of each project.
- Organize preliminary inspection trips to the chosen destinations
- Implement parallel events to enrich the business program (social, cultural, sport events)
In addition, we can organize Management Game Programs, with outdoor team building activities (rafting, canoe-kayak, trekking, jeep-safaris etc) throughout the year, all over Greece.
Creativity, flexibility and attention to detail are essential in creating impressive, effective and successful conferences for our customers.
With a dedicated team and specialized personnel, MICE & DMC Department of Compass is your partner in Greece for planning and organizing Conferences & Congresses. We will be supporting you with a wide range of services from A to Z such as:
- Congress Organization and management plan, time schedule and co-ordination of tasks
- Selection of appropriate convention venue
- Financial Planning – budgeting – option of full financial management
- Congress Sponsorship /Sponsoring
- Press/Media coverage and Public Relations
- Complete Secretarial Support prior, during and after the congress
- Coordination with scientific committee: poster sessions, scientific agenda and symposiums
- Co-ordination and handing of all print material and documentation
- Full range of Travel & Tourism services (transportation, excursions, cruises, etc)
- Management of Social Events: opening and closing ceremonies, gala dinners, theme parties etc.
- Comprehensive audiovisual coverage
- Business presents / selection of congress marketing material
Our team will help you design the perfect themed evening, elegant party, farewell dinner or any Taylor made event.
- Product presentations
- Kick-off meetings
- Fair communications
- Trade show designing
- Fair performances
- Product and company presentations
- Interactive media installations
- Worlds of experience
- Staff training and equipments
- Client events
- Sales incentives programs